Stampin' Up! have some big changes to the die-cutting and embossing product line that will give a better opportunity to support the long-term vision they have for the line. While they have worked with the current supplier for many years, they have had the opportunity to reassess this relationship. After extensive research, demonstrator feedback and evaluation, they have decided to move in a new direction and we are all optimistic about this new course.
We strive to provide you with the best papercrafting products and experiences, without sacrificing the quality Stampin’ Up! is known for, all while being mindful of cost and other important considerations, including our Stampin’ Up! value of Innovation: They embrace the spirit of discovery by setting challenging goals, considering opportunities, emphasizing creativity and having the courage to change as they strive to better the best.
Innovation requires risk, and in the pursuit of a better overall die-cutting and embossing product line, they are experiencing more significant challenges than originally planned for. These are not insurmountable challenges, but they are taking time to resolve.
Because of these setbacks, they will not offer a die-cutting & embossing machine in the 2019–2020 annual catalogue. We know this will create some challenges for you, and for that, they apologise. The product development department is moving with responsible haste to work through this issue, and will share more information as things are finalised.
To explain a little further here's what the change in Dies will look like:-
Current Dies
New Dies
The only difference is that the cutting edge is a little further in on the die. It will still cut the image with a small border as before. The difference is how you place the die on your image. Not really a great deal of change.
A few more changes:-
- We’ve improved the adhesive that secures the dies to the insert sheet in the package so that it’s not too sticky. It’s easier to remove dies from the insert sheet, and the adhesive won’t cling to the dies.
- We’ve standardized the size of the die inserts for easier storage based on our observation of how demonstrators store their dies. There are now only two insert sizes: 5" x 7" (12.7 x 17.8 cm), which coordinate in size with our stamp cases, and 6" x 6" (15.2 x 15.2 cm). The standard sizes will allow uniform storage in whatever system you use. The envelopes that the dies come in will be slightly larger.
- With old-style Dynamic folders, we recommended you spritz cardstock before embossing to soften the fibers so you got a better impression. Now, that extra step will not be necessary because the new-style folders usually create a crisp impression without spritzing. The way the new folders are manufactured also gives us options for more detailed and intricate designs in the future.
- 3D folders are thinner than our old-style Dynamic folders. Because they are thinner, you will need to use a shim, depending on the die-cutting & embossing machine you use.
Tomorrow a little bit more about our new Storage Line available now.
Happy Stamping
Janette
